Surf Shop Under New Ownership
Opening Party Set For October 18
lots of new changes happening in Paradise! Paradise
Surf Shop, the icon of women’s surfing in
Santa Cruz, has a new owner, Anna Macken. “This
is an amazing an opportunity for me to continue
on in the role of supporting women surfers, while
at the same time applying my business background
– without having to wear a suit, well a
wetsuit is okay – to something I am passionate
about. Sally has been a wonderful mentor and friend
through the transition,” says Anna.
After 11 years
at the helm, Sally Smith has turned the operations
over to Anna. “I couldn’t believe
it when Anna called about buying Paradise –
she was the perfect person to pass the business
on to,” said Smith. “After 11 years,
I couldn’t be happier about passing on Paradise
to someone dedicated to carrying on the legacy
of Paradise Surf Shop.”
with Anna and Sally on Saturday, October 18, 2008,
with a Re-Grand Opening Party at Paradise.
The day will
begin at 7 a.m. with a “Ride My Board Day”
with pro longboarder and former Paradise employee
Julie Cox. Julie will be offering a day of trying
out her new surfboards in her Jule
Collection. Julie has worked with noted shaper
Jed Noll to develop a line of surfboards for women
called the Jule Collection. The boards range in
length from 5’10” fish to a 9’4”
classic log – all with jewel themes, of
course! “My favorite is the Diamond, it’s
a beautiful, classic single fin.” says Anna.
“I love the Emerald, a versatile 9’2”
beauty – I can’t wait to try one out
at 38th Avenue!” says Sally.
back to Paradise for refreshments and live music
plus lots of in store specials and free giveaways!
Be sure to check out our limited edition grand
re-opening t-shirts from designer Catherine Bullimore.
From 1 to 7pm there will be live performances
Lloyd, The Dirty (members of The Dashing Suns,
and The Dream Date.
To top it
all off, Julie Cox will present a mixed media
surf travel inspired art show that is sure to
pique your desire to visit foreign surf breaks
in warm tropical places.
miss this fun filled day in Paradise – beginning
at 7 a.m. – Anna will have the coffee on
early – so stop by and fill up your mug
before heading down to 38th Avenue.
For more information
please call the shop at 831-462-3880. Paradise
is located at 3961 Portola Drive, at the corner
of 40th and Portola just off 41st Avenue.
Paradise Surf Shop
3961 Portola Drive
Santa Cruz, CA 95062