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For Immediate Release

Special-Edition Tee Shirt and Sandal to Benefit Boarding For Breast Cancer

Lake Forest, Calif. (October 2, 2007) – etnies Girl is proud to announce its partnership with Boarding for Breast Cancer (B4BC) by releasing a special-edition tee shirt and sandal during the month of October, National Breast Cancer Awareness month.

“As a girl’s brand we applaud and support what B4BC has done to educate today’s action sports girl,” said Julie Shumaker, etnies Girl brand marketing manager. “By helping to educate young women on the importance of early detection and the value of maintaining an active lifestyle, we strongly believe that our partnership with B4BC will help save lives.”

In an effort to support the cause, etnies Girl has designed a special-edition tee shirt and sandal that will be sold at select stores nationwide and online at and beginning in October. Both products feature an upbeat, Las Vegas-themed design that encourages girls to enjoy and celebrate life and to always remember that life is not a gamble. A percentage of the proceeds from the sale of each item will be donated to B4BC to help fund breast cancer awareness and educational programs.

“B4BC is thrilled to continue our ongoing partnership with etnies Girl for fall,” said Justine Chiara, Executive Director of B4BC. “By collaborating with an all-girl action-sports lifestyle brand, it provides us with an exceptional platform to reach a targeted group of active young women, so we can continue to increase awareness by spreading our message of early detection + active lifestyle = best prevention.”

About Boarding For Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation designed to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.

About etnies Girl
etnies Girl is an action sports brand that fuses street casual innovation with inspiration from the diverse and colorful personalities of its talented team of professional athletes in skate, surf, snow, motocross and BMX. In 1999, stemming from etnies, the authentic skate footwear brand, etnies Girl began offering footwear and later expanded the line to include sandals, apparel and accessories. etnies Girl is actively involved in improving the world for a better tomorrow, with initiatives that include sustainable product offerings to encouraging a healthy and active lifestyle with participation in action sports. In 2006, etnies Girls Get on Board, an all-girls series of instructional clinics, was launched across the globe. For more information, visit


Media Contact:
Catherine Donovan
SnL Communications
Phone: 310-996-0239

Sole Technology Inc.
20161 Windrow Drive
Lake Forest, CA 92630

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