2013 Ford Supergirl Pro Presented by Paul Mitchell - event poster

2013 Ford Supergirl Pro Presented by Paul Mitchell – Oceanside Pier, August 2-4, 2013

2013 Ford Supergirl Pro Presented by Paul Mitchell - event poster FORD SUPERGIRL PRO FACTS Background: For the past 7 years, the Supergirl Jam Series has been the only large-scale all-girls action sports competition and lifestyle series. Developed as a celebration of female empowerment, the Supergirl Jam features the top female athletes in skateboarding, surfing, and snowboarding competing as well as a variety of girl-power activities at three events. Date/Venue: August 2-4, 2013 at the Oceanside Pier in Oceanside, CA TV Coverage: Six (6) hours of national television coverage on Fox Sports Net (FSN) Digital: The event will be live streamed across several action sports and surfing web sites. In addition, clips from the event will be distributed to a number of industry and general market sites. Attendance: 25,000 Talent: One Hundred (100) of the world's top female pros will compete in the largest field of any female surfing event in the world. Some of the world-class pros expected to appear include Carissa Moore, Coco Ho, Courtney Conlogue, Lakey Peterson, Malia Manuel, Alana Blanchard, Laura Enever, Sage Erickson, Sofia Mulanovich, Paige Hareb, Bethany Hamilton and many more. History: 2013 is the 7th year of the Supergirl Jam series. Sanction: The event is part of the ASP World Tour and will be the only 6-Star Women's event in North America. Festival: Includes a surf industry and sustainability village, live music, seminars, yoga, fashion, fitness, autographs from the pros, free hair styling by Paul Mitchell, and other female-oriented activities. Cause Partner: The event supports several eco-awareness and women's organizations, such as the Surfrider Foundation, Girls Inc, and Boarding 4 Breast Cancer.
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Ford Supergirl Pro, Oceanside, California - Supergirl Event Sponsors

Ford Supergirl Pro Heading to Oceanside August 2-4 for 6-Star Event

FORD SUPERGIRL PRO HEADS TO OCEANSIDE, CALIF. AUG. 2 – 4 FOR ONLY ASP 6-STAR FEMALE EVENT IN NORTH AMERICA Bethany Hamilton, Carissa Moore, Lakey Peterson and Alana Blanchard Among 100+ Pros Competing in World’s Largest Female Surf Event Ford Supergirl Pro, Oceanside, California - Supergirl Event Sponsors Los Angeles, Calif. (July 9, 2012) – ASA Entertainment announced today that the Association of Surfing Professionals (ASP) 6-Star Ford Supergirl Pro presented by Paul Mitchell will take place for the second consecutive year at the Oceanside Pier in Oceanside, Calif. from August 2-4, 2013. Admission to the event is free. The Ford Supergirl Pro will serve as the lone women’s ASP qualifying event scheduled in North America for the 2013 season and plays a critical role for surfers looking to solidify their position on the 2014 ASP Women’s World Championship Tour (WCT). “With the Ford Supergirl Pro currently representing the only women’s qualifying event in America, this contest is extremely important in the girls' qualification process for next year’s WCT,” Jessi Miley-Dyer, ASP Women’s Tour Manager said. “Since this event falls towards the end of the women’s qualifying season, results at the Ford Supergirl Pro could be make-or-break for girls on the qualifying bubble.” In addition to being the only Women’s Star event in North America, the Ford Supergirl Pro will also be the largest female contest in the world with 100 of the world's top female pros committed to compete. Some of the world-class surfers participating in the 2013 event include Bethany Hamilton (Lihue, HI), Carissa Moore (Honolulu, HI), Lakey Peterson (Santa Barbara, CA), Coco Ho (Oahu, HI), Laura Enever (Sydney, Australia), Malia Manuel (Kauai, HI), Paige Hareb (New Plymouth, NZ), Sofia Mulanovich (Lima, Peru), Sage Erickson (Malibu, CA) and Alana Blanchard (Kauai, HI). "I am so excited about competing in the Ford Supergirl Pro,” said Pro Surfer Bethany Hamilton, the subject of the hit movie, Soul Surfer. “Women's surfing is really exciting at the moment, and to be part of such an important event in the US for women's surfing is awesome!" Ford’s Fiesta has signed on as the title sponsor for the 2013 contest, as part of the “Fiesta Movement” – an innovative campaign that puts 100 social influencers in new 2014 Fiestas to help showcase the car’s unique personality and attributes. “We’re very excited about the Ford Supergirl Pro competition,” said Keith Koeppen, Ford advertising and media manager. “To us, this is more than just a sponsorship; it’s a way for us to work together to support the sport.” The event marks the sixth year of Supergirl’s support of women’s surfing. Prior to becoming a 6-Star event in 2012, the Supergirl Pro Junior was one of the world’s largest Pro Junior competitions. Several of today’s top WCT pros are former Supergirl Pro Junior finalists, including Courtney Conlogue, Coco Ho, Carissa Moore, Malia Manuel, Lakey Peterson and Sage Erickson. "We are really excited about the expansion of the Ford Supergirl Pro in 2013 and the record-breaking field of women participating," said Rick Bratman, CEO of ASA Entertainment, the event’s management company and one of the leading producers of action sports event and television programming in the US. "We have been supporting women's surfing for many years, and with tremendous partners like Ford, Paul Mitchell, GoBank and Warner Bros. Consumer Products, we are expecting 2013 to be the best Supergirl event ever as well as a building block for future women’s events in the US." The Ford Supergirl Pro will be broadcast nationally on Fox Sports Net (FSN) Friday, October 18 at 5 p.m. and 11 p.m. There will be a live webcast from the event on Sunday, August 4, that will be shown on several surf industry web sites. “The Supergirl Jam series is the living embodiment of female empowerment, bringing together an amazing group of female athletes across multiple sports,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “The strength, style, and skill these athletes bring to the event is such an inspiration to young women everywhere and we’re thrilled to have the Supergirl S-Shield at the forefront once again.” In addition to presenting the best female surfing on the planet, the event supports an eco-awareness platform that will feature more than 10 sustainability organizations as well as a surf industry village, live music, seminars, yoga, fashion, autographs from the pros, free hair styling by Paul Mitchell and other female-oriented activities. The event will run on Friday, August 2 and Saturday, August 3, from 8 a.m. to 5 p.m. and on Sunday, August 4, from 10 a.m. to 4 p.m. The Ford Supergirl Pro presented by Paul Mitchell is the second event of the 2013 Supergirl Jam Series, the action sports industry’s largest all-female competition and lifestyle series, featuring more than 150 female pros in surfing, skateboarding and snowboarding. For more detailed information on the Ford Supergirl Pro, please visit www.SupergirlJam.com or www.asaentertainment.com. # # # About ASA Entertainment: Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit ASAentertainment.com or ActionSportsTour.com. About ASP: The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America. About Ford Motor Company: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employee and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics: DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world. In January 2012, DC Entertainment, in collaboration with Warner Bros. and Time Warner divisions, launched We Can Be Heroes—a giving campaign featuring the iconic Justice League super heroes—to raise awareness and funds to fight the hunger crisis in the Horn of Africa. SUPERGIRL and all related characters and elements are trademarks of and © DC Comics. (s13) Media Contacts: Jennifer Chidester ASA Entertainment Group, LLC 858-472-1952 Mobile (321) 722-9300 Main Jennifer@thelimelightpr.com Bobby Shadley Association of Surfing Professionals (ASP) (949) 290-9135 Mobile (714) 536-3500 Main bobby@aspworldtour.com
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Notes from the Sand at the Paul Mitchell Supergirl Pro. Round of 24 frontside air by Courtney Conlogue.

Notes from the Sand:
Courtney Conlogue's Frontside Air in the Round of 24 Presented by InsuranceSurfers.com The Paul Mitchell Supergirl Pro was an incredible event to watch. It's unusual to have eighty of the world's best surfers descend on your local break at one time but for the week of the Supergirl Pro, that's exactly what happened. After the madness of the US Open at Huntington, the City of Oceanside provided a welcome relief for many of the pros and I heard that sentiment repeated continuously throughout the week. Although there were some funky winds here and there, the ocean delivered fun waves throughout the event and the performances were top notch. While it is important to cover the event's final results (Congratulations Sage and Paige!), we thought it would be fun to look at some of the "sidelights" that aren't necessarily reflected on the podium at the close of the event. We've titled this brief series "Notes from the Sand" and we knew straight off there was only one place to begin ...and that's with Courtney Conlogue's frontside air in the Round of 24. I was standing on the beach talking with the current women's Pipeline champ, Bianca Valenti, when Courtney took off on this right. Our hour and a half conversation suddenly became quiet as Courtney projected out of the lip and into the air. I would have normally bunched up all the whitewater photos together into a "she made it" collage but Courtney's determination to pull this off was so remarkable that I feel every frame should be shown. When she landed in the trough, she was completely laying down flat on her back for what seemed like an eternity. Even though Courtney disappeared into the foam, I kept shooting as I could tell she was going to put every stomach crunch she's ever done into good use and will herself to ride it out. She pulled it and the beach erupted. The judges responded quickly with a 9.70 for the one heavy move. Courtney's air marked her as the surfer to beat and ignited performances for the rest of the event. In the heats that followed, surfers were going way bigger than they were before and the feeling on the beach was electric. I know many believe that women's lifestyle coverage is more important to the industry than heat performances but on this day, throwing caution to the wind ruled the day. Frolicking for the lens is fine and it's a necessary part of marketing but watching an athlete unleash her training, skill and determination on an oncoming section will always bring this photographer to his feet. - Chris Grant Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine. Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine.Courtney Conlogue. Frontside air sequence. 2012 Supergirl Pro at Oceanside Pier. Photo © Chris Grant, Jettygirl Online Surf Magazine.
Additional Resources: Five Minutes with Courtney Conlogue Courtney Conlogue on Jettygirl's YouTube Channel Courtney Conlogue on Facebook Follow Courtney Conlogue on Twitter

2012 Paul Mitchell Supergirl Pro – Oceanside Pier, August 9-11. Free to attend, no ticket required.

2012 Paul Mitchell Supergirl Pro, Oceanside Pier, August 9-11, 2012 EVENT OVERVIEW: For the past six years, the Supergirl Jam Series has been the only large-scale all-girls action sports competition and lifestyle series. Developed as a celebration of female empowerment, the Supergirl Jam features the top female athletes in surfing, skateboarding and snowboarding competing at three events. In 2012, the Supergirl Jam is expanding with the launch of the Paul Mitchell Supergirl Pro, the ONLY 6-Star Women’s Tour Surf Contest in North America. It will feature the largest field of professional surfing talent of any event in the world with more than 80 top pros competing. DATE: August 9-11, 2012 VENUE Oceanside Pier (South Side), Oceanside, California COMPETITIONS There are three days of surfing heats that lead to head-to-head competition between the world’s best female surfers. The event is an Association of Surfing Professionals (ASP) 6-Star event so it offers valuable points for surfers to qualify into the Women’s Championship Tour in 2013. TICKETS The event is free to attend and no ticket is required. SCHEDULE Day 1: Thursday, Aug 9, 8:00a – 4:00p - Round 1 (4 Heats @ 20 Min; 1.33 hours) - Round 2 (6 Heats @ 20 Min; 2 hours) - Round 3 (6 Heats @ 20 Min; 2 hours) - Round 4 (6 Heats @ 25 Min; 2.5 hours) Day 2: Friday, Aug 10, 10:30a – 3:30p - Round 4 (6 Heats @ 25 Min; 2.5 hours) - Round 5 (6 Heats @ 25 Minutes; 2.5 Hours) Day 3: Saturday, Aug 11, 11:00a – 4:00p - Round 6 (4 Heats @ 25 Minutes; 1.66 Hours) - Quarter-Finals (4 Heats @ 25 Minutes; 1.66 Hours) - Semi-Finals (2 Heats @ 25 Minutes; .83 Hours) - Final (1 Heat @ 30 Minutes; .5 Hours) TV COVERAGE The event features a minimum of eleven (11) hours of television coverage in the US: • 6 hours of coverage on Fox Sports Net • 5 hours of coverage on Fuel TV INTERNET There will be a live stream hosted at several sites TBA Information about the event can be obtained at www.supergirljam.com COMPETING PROS The event features eighty (80) of the top professional female surfers in the world, including 13 of the top 16 ranked pros. It is the largest field of talent of any female surfing event in the world. Following is a partial list of the top pros that have registered to compete in this international field of talent, including ASP World Tour stars Tyler Wright (New South Wales, AU), Laura Enever (Sydney, Australia), Carissa Moore (Honolulu, HI), Courtney Conlogue (Santa Ana, CA), Malia Manuel (Kauai, HI), Coco Ho (Oahu, HI), Rebecca Woods (New South Wales, AU), Paige Hareb (New Plymouth, NZ), Sofia Mulanovich (Lima, Peru), Pauline Ado (Bayonne, France), Justine Dupont (Lacanau, France) and Sage Erickson (Malibu, CA) as well as other favorites such as Alana Blanchard, Bruna Schmitz and Erica Hosseini. AUTOGRAPHS There will autograph signings and numerous chances for surf fans to meet their favorite pros throughout the weekend. HISTORY This is the 1st year of the Paul Mitchell Supergirl Pro and the 6th year of the Supergirl Jam Series. EVENT MANAGER The event is owned and managed by ASA Entertainment.