Calavera Swimwear Launches Rash Guard

Calavera Swimwear Launches Rash Guard Bringing their Stay-Put Technology to a New Layer June 12, 2012, New York City – The summer solstice is sneaking up and surf-inspired performance bikini line Calavera Swimwear (www.calaveraswimwear.com) is ready to help you take on the waves with their first ever rash guard design. Like their bikinis-that-don’t-budge, their debut rash guard blends style, performance and practicality. With two clean, color-block designs -- black and red or black and silver -- it doesn't sacrifice fashion for function. Created as a performance garment it is equipped with unique stay-put technology including, strategic seam placement (which avoids the dreaded under arm irritation), as well as a why-didn’t-anyone-think-of-this-before zip side pocket (to relieve the typical annoyance of finding somewhere safe to hide your key or put your extra wax). There is no constant adjusting required, no loud logos splashed across your chest and it provides the most effective sun protection available. "I always stuggled to find rash guards that represent my style and fit well. There just doesn’t seem to be much product out there that addresses the female water sport athlete’s needs.” says Anna Jerstrom, Founder of Calavera. “I got tired of choosing between great looking gear and gear that actually works well. So, I set out to create it." The rash guards were tested rigorously in the waters of Costa Rica and on the wave machines by world champion flow boarder and Calavera rider Ami Luis Watch Video Here to be certain they could withstand the lifestyles of the active woman. Available on Calavera’s web site, both colorways are reasonably priced at $55 so women, whatever their preferred sport may be, can perform in style and without distraction. About Calavera: Started by Swedish investment banker-turned-surf obsessed swimwear designer Anna Jerstrom, Calavera is a technically driven, stylish triumph. Built for riding Kauai's curls, beachside yoga in Bali, sunning in Santorini and everything in between, these bathing suits don't budge. In creating Calavera, Jerstrom has applied design innovations to fill a large gap in the marketplace: performance swimwear for women that can handle the most rigorous environments yet is feminine and flattering enough for the most relaxed. More at www.calaveraswimwear.com/

Ami Berg & Amy Luis Join the Calavera Swimwear Surf Team

FOR IMMEDIATE RELEASE Ami Berg and Amy Luis Join the Calavera Swimwear Surf Team Florida and California Athletes added to the roster of ripping Calavera girls Ami Berg, Calavera Swimwear Surf TeamNewport Beach, CA (October 20, 2011) – Calavera Swimwear is excited to announce the additions of Florida surfer Ami Berg and California flowboarder Amy Luis to the Calavera Surf Team. Berg and Luis join current Calavera riders Jordan Hundley, Costa Rica’s number one ranked female surfer, and rising surf star Evie Johnstone, also based in Costa Rica. “We’re so stoked to add two young women of the caliber of Ami and Amy to our team,” adds Anna Jerstrom, Founder of Calavera Swimwear. “Not only are these women fantastic athletes, they are both caring and charitable role models. They will be outstanding representatives for Calavera and we’re excited to see what they’ll accomplish next.” Launched in May 2011, Calavera Swimwear is created especially for independent, adventurous female surfers who want to showcase their personal style without losing the functionality of performance-minded swimwear. Florida native and Cocoa Beach resident Ami Berg (pictured above) is a passionate surfer and student at Central Florida University who was named the 2009/2010 Southeast Regional Champion for Womens Shortboard. Not only a competitive surfer, Berg dedicates her time to teaching children with autism how to surf as well volunteering with the Special Olympics. “I love Calavera Suits because they are not only super cute they actually stay on when I surf,” says Berg. “Finding a cute and flattering bathing suit that doesn't fall off as soon as you touch the water is very difficult to do, so when I first tried out my new Calavera suits I was sold immediately! It is so wonderful to have a bikini company cater to all types of surfer girls and their styles.” Amy Luis, Calavera Swimwear Surf TeamPismo Beach, CA-based Amy Luis (pictured at left) is a lifelong water woman and adrenaline junkie. Luis competes internationally in the sport of flowboarding and was recently crowned the 2011 Flowboarding World Champion in Durban, South Africa. In her “spare time”, Luis is also an emergency room nurse. "I am thrilled to be on the Calavera Swimwear team,” explains Luis. “Calavera suits are so comfortable and it is honestly the first time in my life that I do not have to constantly check my suit while riding. I love how they are not only practical but feminine as well. To me, Calavera is about being a ripper and a woman at the same time!" To learn more about Calavera Swimwear, please visit www.calaveraswimwear.com.
About Calavera Swimwear Founded by passionate surfer and savvy businesswoman Anna Jerstrom, Calavera Swimwear is a swimwear and waterwear company based in Newport Beach, CA. Calavera offers a line of performance bikinis created specifically for women who enjoy watersports that stay in place through all the physical demands of intense activity while featuring unique, edgy fabrics and customizable combinations. Developed and manufactured in the USA, Calavera Swimwear has been featured in Fitness magazine, Foam magazine, SurfGirl magazine, California Apparel News magazine and most recently on The Weather Channel. For additional information regarding Calavera Swimwear, please visit www.calaveraswimwear.com or call 646-401-0160.