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prue jeffries beach portrait, surf photo by chris grant, jettygirl.com

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this month's jettygirl prue jeffries prue jeffries surf photo gallery prue jeffries surf video clips

 

KL: Where does your genealogical lineage trace back to?
PJ: Apparently Ireland. Being Australian and being Irish means you were a convict on a boat.

KL: Nice. You seem to have taken a liking to California, huh?
PJ: Yeah, it's a funny place. I've been coming in and out of here since I was 17 and you get adjusted to things. You live out of your suitcase your whole life and you just kinda ramble around, but I met a lot of my friends when I was younger here, and all the good people in my life are in California, besides my family in Australia that I love. It's nothing I really planned, but it's pretty cool.

KL: What is your cup of tea?
PJ: I guess creativity is what I like best. It's my favorite thing to do, to think about things—what to do next, or what would be cool...

KL: What disturbs you the most?
PJ: People just accepting things as they are even if it's not right. Not having the strength to stand up and change it together. That's definitely an energy I've noticed lacking in the world today. I don't know if we're all in a stupor with MTV or whatever, but definitely in the past if people wanted change they went out seeking it to make the world a better place. But we seem to be lacking drive in that lately.

KL: In the surf video Aqua Dulce, you expressed hope for the opportunity for females to make a career out of free surfing; do you think that dream is closer or further now from becoming reality?
PJ: It's a hard call. I think the hardest thing about that is we've lost a lot of women's publications and magazines. Obviously that generates the ability for the girls to make a living out of it. But you know hopefully with everything that gets lost there are new doors that open, and maybe there is gonna be a new wave of publications and platforms. Because you know surfing is a sport about free expression and I think women's surfing, even more than the men's, should be about that. You know, you have the girls that shortboard, and you have the really young girls, and the women, and the girls who ride longboards, or retro boards, and for us to continue in the industry as a sport or a pastime we need to have that broadness.

KL: Word on the street is that you're helping out for a new magazine called "Wet". Can you share with us about that?
PJ: Yeah, I don't feel like I do a lot for them, except offer advice and support. Having tried to start a couple businesses myself, I know I valued any kind of support I could get. Now that I'm not competing anymore doesn't mean that women's surfing isn't close to my heart. I want to see more opportunities arise for the girls coming up than what I had. That's important to me, to see that still be carried on. And I have to be around to see that happen. We need a quality print magazine that tells the story.

KL: And you think this will be one?
PJ: Yeah, I think so. They have a good team of graphic artists that I'm impressed with, and some very, very good writers involved, so I can't see how we could fail with that.

KL: Is it getting the advertising dollars it needs?
PJ: Hmm, that's obviously a hard thing, and I don't think it's a reflection of the magazine, or the concepts, the idea itself, as much as there is the perception that because three other magazines before it haven't survived, that it's a risky venture for advertisers to pay a lot of money for.

 

Prue Jeffries Interview | 1 | 2 | 3 | 4 | 5 | 6 | 7 |        

 



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