Free Afternoon Concerts Added to the Festivities at the Second Annual Roxy Jam Cardiff This Weekend

PRESS RELEASE

September 19, 2007--Already packed full of entertainment, Roxy is pleased to announce the addition of two, free outdoor concerts to it's already long list of event activities at the Roxy Jam Cardiff featuring the Linda Benson Women's World Longboard Pro this weekend September 22-23, 2007. Rocco DeLuca & The Burden, Rogue Wave, Jessie Baylin and The PawnShop Kings are scheduled to play an oceanfront concert on the beach on Saturday. Todd Hannigan and Ray Barbee and The Mattson 2, along with special guest act from ABC hit series Grey's Anatomy will entertain the crowd on Sunday.

Beach Festival

When not watching the pro longboarding action in the water, attendees of the Roxy Jam Cardiff are encouraged to share in on the fun of the event and visit the festival area. The interactive festival area will include an art gallery featuring local San Diego artists, food vendors and booths hosted by Roxy and other local merchants. There will also be an exclusive surfboard raffle featuring boards by legendary shapers Donald Takayama, Robert August and others. Benefits from the board raffle will go to the San Elijo Lagoon Conservancy to help raise community awareness about urban run-off and to supplement the Conservancy's water quality testing program. The purchase of a raffle ticket will automatically enter you to win two roundtrip tickets to Maui courtesy of Aloha Airlines. Attendees can also get a free photo in front of the massive 15 foot Schick® Quattro® for Women sand sculpture.

For the early risers, each morning there will be free yoga sessions on the beach hosted by YogaWorks and free pancake breakfasts with the Encinitas Fire Department.

About the Bands

Rocco DeLuca & The Burden are the first to sign to the Jude Cole and Kiefer Sutherland owned independent record label, Ironworks Music. With his impressive vocal range and his preference for the Dobro steel guitar, DeLuca brings a new fresh sound intertwined with elements of his Appalachian Folk and Blues influences.

Rogue Wave is an indie rock band from Oakland, California, signed to Brushfire Records and headed by San Francisco native Zach Schwartz (a.k.a. Zach Rogue). The quartet met on Craigslist and quickly became great friends.Their new record Asleep At Heaven's Gate is an album about hopes and fears, triumphs and tragedies, sadness and joy. They have been referred to likes of Snow Patrol, The Shins and Keane.

Jessie Baylin, is a LA based singer and songwriter whose gift for words transcend all ages, even though most young women her age are just beginning on the path to coming into their own persona. Having completed tours with James Morrison, Delores O'Riordan, Brett Dennen and others, Jessie is currently working on her first major label release, due out in 2008.

The PawnShop Kings are driven by formative, familial experiences on their Arkansas plantation, born in Texas andraised on the beach in southern California. They play the music of the American South with equal parts rock, gospel, country and pop. Their inspiration comes greatly from the melodic sensibility and purpose of the Staple Singers and Bob Marley alongside the musical expanse of the Beatles.

Todd Hannigan's sound is a mix of JJ Cale, Nick Drake, Mark Knopfler and a little Cat Stevens. He's recognized worldwide for his production and songwriting work on the soundtrack to Jack Johnson's "Thicker Than Water," where he wrote and performed the title track, "Thicker." Todd's self-released debut, Volume 1, is a mix of the influences from the southern California music scene with backing arrangements that border on psychedelic. It's a very chilled out record producing sounds inspired by a life spent on one of America's most picturesque coastlines.

The Roxy Jam Cardiff is sponsored by Schick® Quattro® for Women, Paul Mitchell, Zune, JBL, Hansen Surfboards, Surftech, Wahoo's and Aloha Airlines. For more information and to register for the Roxy Jam Cardiff featuring the Linda Benson Women's World Longboard Pro and amateur competition visit www.roxy.com/roxyjam.

For more information on the ASP, please visit www.aspworldtour.com and for more information on the WWLC, please visit www.lindabensonpro.com.

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