Jettygirl Online Surf Magazine on Instagram - collage of surfer girls

Follow Jettygirl Online Surf Magazine on Instagram @jettygirlsurfmag

If you’re on Instagram and enjoy checking out surf photos of your favorite female surfers, we’d be honored if you followed ours at http://www.instagram.com/jettygirlsurfmag. In addition, we’ll be featuring a few giveaways through our feed in the next couple of weeks and we’d be stoked if you joined up so we could keep you posted as details unfold.

Surfergirl photo collage including harley taich, sally fitzgibbons, malia ward, erin ashley, margaux arramon-tucoo, anastasia ashley, cori schumacher, alize arnaud, kylie loveland, shea hodges, jenni flanigan, chloe buckley, reika noro, steffi kerson, kyla langen, stephanie schechter, kaley swift, megan godinez, claire bevilacqua, bianca buitendag, lauren sweeney, alexa frantz, kelsey harris, mallory eberlin, courtney conlogue

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Surfers pictured (in no particular order): Harley Taich, Sally Fitzgibbons, Malia Ward, Erin Ashley, Margaux Arramon-Tucoo, Anastasia Ashley, Cori Schumacher, Alize Arnaud, Kylie Loveland, Shea Hodges, Jenni Flanigan, Chloe Buckley, Reika Noro, Steffi Kerson, Kyla Langen, Stephanie Schechter, Kaley Swift, Megan Godinez, Claire Bevilacqua, Bianca Buitendag, Lauren Sweeney, Alexa Frantz, Kelsey Harris, Mallory Eberlin, and Courtney Conlogue.

Board Shorts Surf Film Festival 2013. A Festival of Short Surf Films by International Artists, Inspired by Women. Call for Entries!!!

A Festival of Short Surf Films by International Artists, Inspired by Women
2nd Annual Board Shorts Surf Film Festival 2013
March 9th, 2013 – Bird’s Surf Shed, San Diego, CA

Call for Entries!

For Immediate Release

Event Date: March 9th, 2013
Venue: Bird’s Surf Shed
Film Submissions OPEN
Film Submission Deadline: February 5th, 2013

In February of this year the San Diego Surf Ladies held the inaugural Board Shorts Film Festival to a sold out crowd and rave reviews. The film festival created a platform for emerging and established filmmakers and the female surfers featured as the only global surf film festival dedicated to featuring women on waves. Short films premiered at the festival went on to receive thousands of hits online, features in national surf media and invitations to attend other US Film Festivals!

With a date set for the 2013 Board Shorts Surf Film Festival, the San Diego Surf Ladies invite filmmakers, male and female, around the world to submit their short film featuring
female surf talent beginning October 25th. Entrants will be judged by a respected panel from the world of surf, art & film and screened in an evening celebration at Bird’s Surf
Shed.

Film Submissions

1. Film submissions should be over one (1) minute and under fifteen (15) minutes.
2. Film should be focused on surfing and/or surfing industry and feature women**
3. Entry Fee = $15 per film.
4. Deadline for submissions is February 5th, 2013 at 5pm PST

**Please note: the definition of feature is women surfing and or working in the surfing industry
e.g. photographer, board shaper etc. Token shots of women in bikinis lying on the beach don’t
count! You would be better off saving your $15 for some wax!!

For full guidelines and how to submit visit the submissions page on the website: boardshortsfilmfestival.com/submit

About the San Diego Surf Ladies
As a female surf club established in 2004 the San Diego Surf Ladies recognize and are inspired by the growing population of sisters in the surf industry doing it for themselves – winning world championships, shaping boards, making music & films and catching killer waves! With a growing membership base at over 250, surfers the San Diego Surf Ladies engage in regular surf sessions, volunteer events. In 2012 SDSL returned to contest participation with the Coalition of Surfing Clubs and a revival of our competitive
team – Team SDSL!

Board Shorts 2012

“I loved this film for its ability to reach right into my core-heart and remind me of why I surf.” – Cori Schumacher 3 x Women’s World Longboard Champion – State of Flux Blog on the short film Surf Jam

“When Elizabeth Bradshaw from the San Diego Surf Ladies reached out to us to take part in the Board Shorts Surf Film Festival, the first film festival to feature all women surfers, we couldn’t have been more excited! We loved the idea of mixing art, film, and fun, surf related products for women, and it all came together perfectly in La Jolla last Saturday night!” – Amanda Chinchelli – Seea – retro-modern surf apparel

“You know I quit my job to follow my heart; to dream and create things like this film. I actually made this short during the first month I was unemployed and to see it on the screen made me feel like all I had done and worked for, had purpose.” – Devon Holloway DeMint – Film Maker/Surfer – The Mermaid Chronicles

Contacts
Media / Submissions/ Event Questions: Liz Bradshaw – VP@sandiegosurfladies.com
Sponsorship: Michelle Ocampo – Pres@sandiegosurfladies.com

Website
Board Shorts Film Festival: boardshortsfilmfestival.com
San Diego Surf Ladies: sandiegosurfladies.com
Bird’s Surf Shed: birdssurfshed.com

Social Media
Facebook: http://www.facebook.com/boardshortsfilmfestival
Twitter: @sdsurfladies

Board Shorts Surf Film Festival  2013.

Donald Takayama Memorial. Remembering an Icon of Surfing. Saturday, November 10th at 10:00 am. Oceanside Pier, Junior Seau Pier Amphitheater.

Donald Takayama Memorial – Remembering an Icon of Surfing

When: Saturday, November 10, at 10 a.m.
Where: Oceanside Pier, Junior Seau Pier Amphitheater

It’s time for the surfing community to get together and remember Donald Takayama—the Hawaiian born surfing legend and master surfboard shaper/designer that moved to California in the 1960s and became one of the world’s most celebrated surfboard builders.

This memorial service is open to the public and will have a host of legendary surfers and speakers to share stories about Donald the surfer, the shaper, and friend of the surfing community. Following the speakers at the Junior Seau Pier Amphitheater, surfers will paddle out just beyond the surf line to say their final farewell to Donald. This will also be visible from the pier for those not able to paddle out on a board.

Memorial Schedule:
• 9:30 – 10:00 a.m. – Music by Takayama family at Amphitheater
• 10:00 a.m. – Speaker ceremony begins at Amphitheater
• 11:30 a.m. – Music and Hula Dancers by Momilani’s at Amphitheater
• 12 p.m. – Paddleout Water Ceremony begins next to pier
• 1:30 P.M. – Open mic begins at Amphitheater

Speakers: Joel Tudor, Nat Young, Paul Strauch, Linda Benson, Skip Frye, Cori Schumacher, members of the Takayama family, as well as Devon Howard, Jeanette Schumacher and Brendan White on behalf of HPD.

See www.hawaiianprodesigns.com for more info or updates, as well as on Facebook at Hawaiian Pro Designs Surfboards.

Media with questions or needing assistance are welcome to contact Devon Howard at dhoward@spyoptic.com.

Donald Takayama and Prue Jeffries. Photo by Chris Grant, Jettygirl.com Donald Takayama and Kelly Sloan. Photo by Chris Grant, Jettygirl Online Surf Magazine.
Left: Donald Takayama and Prue Jeffries. Right: Donald with Kelly Sloan.

TWENTY-ONE QUESTIONS WITH CARISSA MOORE. The ASP World Champion answers questions from former world champs, tour veterans, young fans & surfing legends.

[frame_right src="http://www.jettygirl.com/blog/wp-content/uploads/2012/02/redbull.carissa.moore_-300x200.jpg" href="http://www.jettygirl.com/blog/wp-content/uploads/2012/02/redbull.carissa.moore_.jpg"]© Jason Kenworthy/Red Bull Content Pool[/frame_right]

Presented by InsuranceSurfers.com

In Carissa Moore’s first full year on Tour, she accomplished what so many have predicted for her over the years of her young life, an ASP World Title. It’s difficult to imagine the kind of pressure she was under to accomplish the goal. While most surfers are given a number of years to find their footing in the pro ranks, you could almost feel the industry’s expectations that anything short of a world title would be a letdown. But there would be no slip-ups, no letdown, no unfulfilled goals …Carissa charged through the Tour schedule, pushed performance boundaries in a groundbreaking film and did so with Hawaiian grace and style.

After Carissa won her World Title, we planned to interview her as quickly as possible …but so did every other surf media outlet on the planet. By the time our turn came around, all my questions had been asked numerous times. Instead of rehashing what had already been said, we asked a group of former world champions, legends, filmmakers, industry folks, free surf pioneers and local groms to post up some questions for the new World Champ. I don’t think this has ever been done before …so thank you to all who participated. You have my deepest appreciation! –Chris

1. Asked by Heather Hudson, Executive Producer of The Women and the Waves
Heather Hudson: If you could go back to any era in surfing history and surf with anyone, who would you want to surf with and why?
Carissa Moore: I would probably want to go back two years and have a surf session with Andy (Irons) or go back to the early 90’s and surf with Rell (Sunn). Both people are great ambassadors to our sport and role models to me.

2. Asked by Kelly Nicely, Current #13 on the ASP Women’s Longboard World Rankings
Kelly Nicely: How has the tour changed for women in the past few years and how do you think the future of the women’s tour is headed as far as equality with men and women?
Carissa: I think the talent on the women’s tour has come so far the past few years. The girls are definitely pushing the limits of their performance. Unfortunately, the state of our tour is in what seems to be the worst it has ever been. I can only hope that one day we will have the same kind of following that the men have and we will gain more support and events.

3. Asked by Kim Mearig, 1983 ASP Women’s World Champion
Kim Mearig: Since you’ve won the world title so young, are you content or do you want to beat Kelly’s record?
Carissa: Haha, I don’t know if I will ever beat Kelly’s record or even come close but I would love to give the world title a run every year I am on tour.

4. Asked by Serena Brooke, ASP legend & owner of Serena Sportswear
Serena Brooke: What type of diet and training do you do to keep in shape, do you think it is important to your surfing?
Carissa: I think it is so important to eat right and train to perform at your best. You definitely could just surf and be amazing but for the overall package and piece of mind it’s great to be on top of those things as well.

5. Asked by Sara Taylor, freesurfer & video star of Circus Tricks, Illegal Turns, and Hayley Gordon’s Empty Lowers
Sara Taylor: If there was something you could change about the tour what would it be?
Carissa: If there was something that I could change about the tour it would be to have more events at amazing venues!

6. Asked by Cori Schumacher, Writer & 3x Women’s Longboard World Champion
Cori Schumacher: Within the realm of surfing, the sponsorship dynamic is one of the most influential socializing agents for young surfers. How old were you when you were first sponsored and can you remember if how you felt about yourself changed then? If so, how? When you made the shift from being sponsored by endemic surf companies to your current sponsors, did you feel a shift in yourself as well? If so, what did that feel like for you?
Carissa: I was very lucky and got sponsored when I was seven by Roxy. I was very naive and didn’t think much of it, just how cool it was to get a box of clothes every month! Also, when I made the shift from being sponosred by endemic surf companies to my current sponsors I didn’t really make a big deal of it. I think my family did a really good job of keeping things simple on the sponsorship end so I could just enjoy surfing.

[frame_center src="http://www.jettygirl.com/blog/wp-content/uploads/2012/02/moore.carissa.2520-600x400.jpg" href="http://www.jettygirl.com/blog/wp-content/uploads/2012/02/moore.carissa.2520.jpg"]Frontside carve at the US Open in Huntington Beach. © Chris Grant/Jettygirl.com[/frame_center]

7. Asked by Kassia Meador, photographer, longboard stylist & current #2 on the ASP Women’s Longboard World Rankings
Kassia Meador: What is your favorite post shred snack?
Carissa: I love a nice green smoothie.

8. Asked by Shea Hodges, Hawaiian freesurfer & star of Shea Hodges: Freedom in Motion
Shea Hodges: It’s apparent that in the last few years the level of women’s surfing has increased dramatically. The widespread use of the internet and social media has helped create more of a “do it yourself” attitude for the aspiring surfer that doesn’t have the means to travel the tour and compete. Do you feel that women (like men) should have the option to be professional free-surfers and not only Tour surfers?
Carissa: Yea, I definitely think that women should have the option to be a professional free surfer.

9. Asked by Hayley Gordon, filmmaker & owner of Leashless.tv
Hayley Gordon: What was your greatest or funniest misadventure/disaster on your surf travels?
Carissa: Funniest misadventure was ….

10. Asked by Di Mattison, blogger, surfer & surf instructor extraordinaire
Di Mattison: What do you think about the “marketing image” available to women professional surfers? Why do you think it is that the guys are able to be marketed with a wide range of types – jock; punk; gangsta; artist; hippy; intellectual – and that there’s only one type for women: happy, sporty, beach babe? I do see that Steph plays her guitar and Sally is really into sports, but I don’t see their overall image(s) being far from the mark that the surf industry has set for women (image-wise).
Carissa: I know. I think it’s crazy that guys seem to be way more marketable when women are the ones who are way more into fashion and the way they look. I think all the women on tour have awesome personalities and something unique and special about them and just need to be marketed in the right way.

11. Asked by Lauren Otonicar, owner & creator of Tonic Haircare
Lauren Otonicar: What is your animal amalgamation? (If you could be a combination of 2 animals what would you be and why?)
Carissa: Bird and dolphin so I can fly and swim underwater for long periods of time.

12. Asked by Ashley Beeson, middle school shredder in the Western Surfing Association
Ashley Beeson: Do you have any tips on how to do those “sliding 360’s” frontside and backside? I want to learn how to do them myself.
Carissa: Just keep messing around with it and eventually you’ll figure it out. It is a shift of weight from the front to back to front again. The key to spinning is getting the fins out of the water. To get the movement down, take the back center fin out, that’s what I did in the beginning, shhhh.

13. Asked by Kim Wooldridge, 14-year veteran of the ASP Women’s World Tour
Kim Wooldridge: Which women surfers did you look up to or were inspired by when you first started surfing?
Carissa: Layne Beachley, Rochelle Ballard, Megan Abubo…

14. Asked by Amee Donohoe, ASP Women’s World Tour veteran and contest director of the annual RA Girls Surf Show
Amee Donohoe: Being the most progressive female surfer ever and inspiring generations, how are you keeping yourself inspired to continue to push your level of surfing? I watch your free surfing and your contest surfing and you go big with such flare but are you secretly attempting “sex change varials” now that the judges know what they are?
Carissa: Haha, well thank you, I am so flattered. My dad is definitely the one to thank for pushing my level of surfing. He is the one who helps me think out of the box, challenges and encourages me to go bigger. Also working with guys like Shane Beschen, Myles Padaca and Pancho Sullivan have inspired me so much. Being around their male energy is so new and exciting.

15. Asked by Lola Blake, President & CEO of Chick Sticks by Lola
Lola Blake: Do you have a pre-heat ritual that you do or think to yourself before your competitions?
Carissa: I always sit down and have a quick chat with my dad before paddling out, listen to some Eminem and Bieber and say a little prayer.

Carissa Moore at the US Open of Surfing at Huntington Beach Pier. Photo by Chris Grant, Jettygirl Surf Magazine. Carissa Moore towards the pier in Huntington Beach. Photo by Chris Grant, Jettygirl.com.
Carissa Moore banks off the foam at the US Open of Surfing. Photo by Chris Grant, Jettygirl Online Surf Magazine. Carissa Moore at the US Open of Surfing. Photo © Chris Grant, Jettygirl Online Surf Magazine2011 ASP Women’s World Champ, Carissa Moore, ripping onshore peaks in HB. Photos © Chris Grant/ Jettygirl.com

16. Asked by Cori Schumacher, writer & 3x Women’s Longboard World Champion
Cori Schumacher: How important has your heritage as a Hawaiian been in your approach to surfing and what is the most important aspect of this heritage for you?
Carissa: It’s definitely motivated me to want to do my best to represent my heritage. The most important part is being able to do something I love and having fun everyday. A lot of hardwork but it’s all worth it.

17. Asked by Jessi Miley-Dyer, ASP Tour veteran & 2012 ASP Women’s World Tour Manager
Jessi Miley-Dyer: You’re one of the only girls on tour I’ve seen donate their prize money to charity. We used to donate our time to various causes when we have been overseas but I’ve never given money (would love to but not exactly rolling in it, haha). Do you think that we should do more community work around the contests that we go to? Would you like to see more of it?
Carissa: I think we definitely should and I would love to see more of it. As professional surfers we get to travel the world and do something we love, how lucky are we?! I think it is important to give back to the communities that aren’t as fortunate but have given so much to us.

18. Asked by Margaux Arramon-tucoo, French artist, longboard stylist. Star of Hayley Gordon’s film, “This is Margaux”
Margaux Arramon-tucoo: Does surfing for a living, traveling, now being world champ and all that comes with it, inspire you in other areas of your life?
Carissa: Yes of course! I realize that my life is amazing and in order to keep it I just have to keep working hard at everything. It is all so worth it.

19. Asked by Savannah Fliers, local ripper & huge fan of Carissa Moore
Savannah Fliers: Where do you see yourself in 20 years?
Carissa: I hope raising a family, married, a teacher or a coach and of course still surfing!

20. Asked by Savannah Fliers, local ripper & huge fan of Carissa Moore
Savannah Fliers: What advice would you give to girls who want to catch more waves when surfing in a lineup surrounded by wave-hungry guys?
Carissa: Patience and time. If you put your time in at any spot and are respectful you will gain respect yourself and will catch waves. And as you improve the guys will want to watch you rip!

21. Asked by Bilandra Chase, Mom, installation engineer & the better half of NK Surfboards shaped by Raz
Bilandra Chase: You two have worked so closely for so many years. What did your dad say to you when you won the world title?
Carissa: My dad and I are best friends and seriously there is no person in the world that I would have wanted to share that journey with than my dad. He was stoked. When I won in France he gave me a huge hug and then said, “Knuckles. You did it!” Pretty awesome moment. One for the memory books for sure.


*Video courtesy of Red Bull



Additional Resources:
Carissa Moore’s Red Bull Profile
Carissa Moore – Official Website, Biography, Surfing Photos & Videos
Carissa Moore on Twitter


Jettygirl Surf Video Clip! 3x Women’s Longboard World Champion, Cori Schumacher, Surfing in Cardiff, California

While the 2011 ASP Women’s Longboard World Title was being decided in the faraway land of China, Jettygirl met up with three-time women’s longboard world champion Cori Schumacher at her home break in Cardiff, California. Cori already surfs with beautiful style but add a special single fin surfboard shaped by Ashley Lloyd and it adds a whole new dimension to Cori’s surfing.

Filmed by Chris Grant for Jettygirl Online Surf Magazine.

Music: “Mistral” by More Human Than Human. Download music and learn about More Human Than Human at www.morehuman-thanhuman.com


Additional Resources:

Cori Schumacher
Ashley Lloyd Surfboards
More Human Than Human

Cori Schumacher waxing up a special board designed and shaped by Ashley Lloyd. Photo by Chris Grant, Jettygirl.com

BACKBONE IN A TILTED WORLD, POSTSCRIPT. Follow-up to the Cori Schumacher Interview on Jettygirl.com.

By Cori Schumacher

Watching the deciding event of the Women’s World Longboard Championships unfold in China from a distance was difficult. Truth be told, it was impossible. There were no live webcasts, no live interviews and very limited photographs of the event itself as it unfolded. Though live scoring was available, bans by the Chinese government on social networking sites (e.g. Facebook, Twitter) made any unofficial updates nearly impossible. Additionally, it was strange to view the photos of the opening ceremony where uniformed, color coordinated crews occupied the majority of the seats in the audience. Contests are usually huge promotions for the companies that fund them. This did not seem to be the case in this situation… at least in the traditional sense. Indeed, I would argue that this may have been the least spectated event of this size in the history of the ASP and not simply from a lack of interest in women’s longboarding, although this may have been a point taken into consideration…. Can you imagine the uproar from folks who could not watch Kelly Slater live from China?!

Cori Schumacher waxing up a special board designed and shaped by Ashley Lloyd. Photo by Chris Grant, Jettygirl.com

The point here is to highlight the censorship and propaganda that were at play throughout the event. What was being sold, supported, commodified was surf-fashion/lifestyle-in-China and Hainan-as-Hawaii as defined by the ASP and SIMA and the government of Wanning.

What is not known are the details of the deal that was struck between Chinese officials and the ASP/SIMA other than that this event will be held, at least for the next two years, at this same venue. I am curious to see if the Chinese government will be footing the bill for the 32 competitors each year.

A few key points I’d like to highlight:

1) In response to those who thought I did not want surfing brought to China- It doesn’t take a contest to introduce surfing to China.

2) Those Chinese who were present at the contest (and not involved with it somehow) were not those who are most oppressed by the government. Hainan is being tailored for the luxury class, the upper class, the growing class of Chinese with a disposable income. A class being magnetized to the surf industry, not by a desire to surf, but through clothing that is marketed as Western and modern; as evinced by the choice to hold the bikini show rather than holding a surf clinic.

3) What of those who were pushed out of their homes in order to make room for the hotels on Hainan? This is happening in many places in China, people’s land being taken from them through a Chinese version of eminent domain.

Cori Schumacher quote from Backbone in a Tilted World, Postscript on Jettygirl Online Surf Magazine.Simply leaving the hotel and wandering around the local area isn’t going to expose the underbelly of Chinese society. Suppose I were to have a contest at Queens, in Waikiki and decided to take a walk around because I had heard stories about the rampant poverty in America and I wanted to “see for myself” if this was true. Would I find it? I would either have to fly over to the mainland and do some traveling or I would need a Hawaiian local who was unafraid to tell me where I could find these pockets of poverty in paradise, then take me, for example, to the tent cities on the West side of Oahu.

We see this class distinction in surfing even here. While many tout the low cost of surfing as compared with other sports (the “all you really need is a plank and you are able to ride waves” mentality) the larger context of what is needed is lots of leisure time and proximity to the ocean. Many of those who might enjoy surfing don’t have this leisure time because they are working. This isn’t a choice, nor is it a cultural difference. They are barely scraping by, working long hours at extremely low wages to sustain even the most meager of existences in order to simply survive.

I do not see China as some homogenous amalgam or judge it through the lens of the western media. Chinese Human Rights Defenders is one example of a great direct resource for human rights defense from within China. I make a distinction between the Chinese people and the Chinese government, between the central government and local governments… and always keep in mind cultural relativity. But there are some things that are universal, such as how to treat human beings and I try to make my choices based on my best knowledge of a situation. Not everyone will agree with how I made these decisions but ultimately, they are my decisions to make. In no way do I think surfing should be kept from China, but do I think that the ASP, SIMA, clothing manufacturers/corporations, etc. ought to be the ones introducing it? No way.

Photo Credits: Chris Grant / Jettygirl.com


Additional Resources:

Backbone in a Tilted World. The Cori Schumacher Interview.
Cori Schumacher’s Blog
Cori Schumacher on TheInertia.com – Champions in China and Meaning-Making
Cori Schumacher on TheInertia.com – Why I’m Boycotting


Special Thanks: to Girls4Sport for their support of the original Backbone in a Tilted World feature!


Cori Schumacher, Cardiff Reef noseride. Surfing photo by Chris Grant, JettyGirl.com

BACKBONE IN A TILTED WORLD. The Cori Schumacher Interview.

Presented by Girls4Sport

Girls4Sport, Sport Bathing Suits, Surf Wear and Athletic Swimwear for WomenA few weeks ago the 2011 ASP Women’s Longboard Tour kicked off with the Roxy Pro Biarritz. As I watched the live feed I couldn’t shake the thought that the contest was missing something, or more specifically, someone. One year ago this month Cori Schumacher claimed her third World Title and no doubt would have been in France this summer defending her ASP World Title. Instead, Cori was at home in California, following through on her decision to boycott this year’s tour.

Title or no title this year, there is no disputing the fact that Cori Schumacher is one of the best longboard surfers on the planet, but she is also so much more than that. She is a deep thinker, a fantastic writer and as I discovered earlier this year, a gifted public speaker. In the past few months we’ve agreed and disagreed, shared laughs and tears (mine) and had supposedly quick 15-minute conversations turn into in-depth 4-hour discussions on everything from surfing to giving back to the world around us. Cori has taken a lot of heat for her boycott of the ASP but she has done what not many others in her position have, taken a stand based on her personal beliefs and convictions and said “No!” to the status quo. She may not win a trophy this year but Cori has definitely won my respect! –Chris Grant

Oceanside noseride by Cori Schumacher. Surf photo by Chris Grant of JettyGirl.comOceanside noseride by the 3X and current World Champion, Cori Schumacher. Photo: Chris Grant/JettyGirl.com

JettyGirl: Fair warning Cori, we’re going to head off into some deeper topics so let’s at least start off with some light-hearted faire. I recently had the opportunity to guest speak with you at an anniversary party for San Diego Surf Ladies and you gave a wonderful presentation on your life, specifically your life as a surfer. Many people know about Cori the competitor but not about your early years. What were a few of your favorite surfing memories growing up?
Cori Schumacher: Some of my favorite surfing memories growing up happened while at club contests. Back in the mid-’80s and into the early ’90s, the only events for longboarders were staged by longboard clubs up and down the coast of California. My family and I were members of the Oceanside Surf Club and we would travel to events in Santa Cruz, Ventura, Malibu, Salt Creek, Oceanside, Cardiff, Tourmaline… For a weekend, a crew of half-crazed longboarders of all ages would descend on a surf break (camping on the beach, in their cars, at a nearby campsite, if they slept at all). At the larger events, longboarders from Hawaii might fly over to compete.

Before I was competing seriously in the events, my sister and I, along with other groms who were dragged along by their parents, would find all kinds of devious ways to play tricks on the adults (who were busy draining kegs into plastic cups). Under the cover of night, for instance, we might sneak a motorized, plastic rat into the women’s bathroom and attempt to stifle our giggles as women screamed and ran out, flailing their arms above their heads (this poor plastic rat met its demise after a brave, staggering man with a knife and a beer-belly tried to disembowel it); we may have played as hogs rustling in the bushes in Malibu Canyon next to unsuspecting revelers, snorking and rattling tents before racing off, howling with laughter under the moonlight. Firecrackers may have been involved at some point, though I can neither confirm nor deny this… One of our favorite things to do at the Oceanside Club event at the O’side pier, was take giant wads of toilet paper, soak them through with water, then lob them up to the ceiling, where they would remain until they dried, leaking onto unsuspecting restroom visitors. We tried reeeaaaally hard to get the wad just above the toilets. I cannot say what may have happened to the wads after they dried out…

There were absolutely epic BBQs, award ceremonies, concerts and hula dancing. During the summers, anyone and everyone involved in a longboard club packed their vans, diesel trucks and station wagons and took to the road with their kids and dogs in tow. There was a sense of limitless possibility as the summers began and the closing of an epoch as the fall chill began to settle. I remember the scents of dew on chaparral, smoking fires and stale beer. The night was all but shaken off by the time the first heat hit the water. The sun would begin its slow crawl up the beach and the groggy surf gypsies would begin to peel off their layers of UGG boots and hoodies. Doughnuts and coffee, the smells of bacon and eggs or maybe pancakes, wax and complaints of still-damp wetsuits marked the first movements of these folk. As each band of hooligans crept onto the beach, the question was asked then answered again and again: “How’re the waves?”

Cori Schumacher at Ocean Beach Pier. Surfing photo by Chris Grant of JettyGirl Online Surf Magazine.Cori Schumacher at Ocean Beach Pier. Surfing photo by Chris Grant of JettyGirl Online Surf Magazine.Cori Schumacher at Ocean Beach Pier. Surfing photo by Chris Grant of JettyGirl Online Surf Magazine.Photos above: A few moments from the 2005 Women’s World Longboard Championships in Ocean Beach. Photos: Chris Grant

JG: If I’m not mistaken, your family was part of a small group of longboard enthusiasts who helped keep the discipline alive and eventually helped it return to the mainstream. Since the longboard renaissance of the past few decades, has it surprised you how popular longboarding has become?
CS: There was something incredible that happened at these events because of the community it fostered. Before the internet, these events were where we saw innovation. When the guys who were my age and a bit older started taking longboarding seriously (we were all riding shortboards and would jump on our parents longboards “for fun” during the summers) there was a visceral change in the longboard scene. We “kids” grew up watching Dale Velzy, Rabbit Kekai, Donald Takayama, David Nuuhiwa, Rell Sunn, Jericho Poppler, Robert August, Mickey Muñoz, Jeff Hakman, Skip Frye, Nat Young, Greg Noll, Paul Strauch (and so many more!) all these guys and gals would show up at these events and we would soak it up. I saw Mickey Dora in France, was in a Surfing Hall of Fame play with Rell Sunn, watched Velzy twirl his handlebar mustache and was schooled by Donald Takayama on how to ride a longboard (which involved various “swooshing” and “zooming” sounds along with dramatic heel kicks and hand-surfing in air). We took what we learned and we began to get creative. Our shapers responded to our feedback and the whole thing took off.

Am I surprised at how popular longboarding has become?

Longboarding has always been my root and the reason for this for me, is that longboarding is generally less about dominating the wave and more about flowing with it. There will always be a place for this type of surfing in surf culture. So if longboarding’s popularity is marked, not by its being validated by some “governing body of surfing” or its “professionalism,” but by how many people are attracted to it… no, I’m not surprised at how popular longboarding has become. Longboarding is flippin’ FUN! And even a beginner can jump on one and stand up in minutes.

I think there is a general feeling that can be found in the water that values those activities that are impossible or difficult for beginners as “better than.” Once you have been surfing for long enough, I believe a choice is given to you quietly… either your relationship with the ocean will continue to broaden and deepen, remaining central to your surfing experience, or your infatuation with yourself as a (socially ranked) surfer will take over and your relationships in the water (or lack thereof) overwhelm the experience of surfing. These surfers expose themselves when they grumble and complain about “all those damn sweepers,” “all those damn longboarders,” “all those damn surf schools, girls (I’ve heard this complaint from women as well as men), kooks, kids… MY beach, MY waves…” because they refuse to adapt once they reach a certain point. For them, this point seems to be as far from “beginner” as possible. They have a single idea of what “good/valued surfing” is and they rarely stray from this ideal and they ridicule anyone who dares embrace otherwise.


Cori noseriding a small, clean day at Cardiff Reef

JG: If you can pick a couple of your all-time favorite longboards, which ones were your favorite and why?
CS: My first favorite had to be the first board I received from Donald Takayama when I was about 11 years old. It was a hand-me-down from Joel Tudor. Donald gave it to me after Joel traded it in. It was Joel’s first board from Donald as well. It was my first 9′ longboard, was purple and pink and taught me the art of picking up speed through trimming alone. That board left a mark… literally; a scar on the right side of my head.

My second favorite board was a Model-T Donald shaped me that was the heaviest board I ever owned. It was glassed with a double layer of 8 oz. volan cloth on both the top and the bottom and had a glassed on fin that hung off the back of the square tail. Nose-ride heaven.

My last favorite board was a board Donald shaped for me that was a modified version of his basic tri-fin, noserider. He innovated the design by mixing a different model’s rocker to the typically flat-rockered noserider and achieved, what I believe, to be the perfect marriage of the all-around longboard. It is responsive, tailored for noseriding but can be thrown from top to bottom with little effort and no interference from the width of the nose.

JG: I’m sure many people know this but it might come as a surprise to some surfers to learn that you actually competed on the ASP World Tour as a shortboarder before winning your world titles in longboarding. Do you still surf shortboards on occasion?
CS: I do still ride shorboards on occasion. I have a 6’0″ Simon Anderson XFC I break out when I want to reacquaint myself with waves from this perspective. The way one approaches and even sees a wave changes depending on what equipment one rides. I like to mix it up and usually look to the ocean to determine what I will be riding for the day. I was raised to respect riding waves… not riding waves with a certain board according to what was in fashion.

Women's Longboarding Champion of the World, Cori Schumacher. Photo by Maria Cerda.Cori Schumacher, 3-time Women's Longboard World Champion. Photo by Maria Cerda.Kaitlin Maguire and Cori Schumacher in France. Photo by Maria Cerda.3X World Longboard Champion, Cori Schumacher and 2010 Runner-up, Kaitlin Maguire. Photos: Maria Cerda

JG: Massive (and belated) congratulations for winning your third World Title! How did your third world championship compare with the other two?
CS: My third world championship title was different because it was calculated. There was heart in the first win, expectation in the second and calculation in the third. I felt like I fell into the first two. The third, I wanted and worked toward.

JG: With three world titles in the bag and 2010 ending with thoughts of a fourth in 2011, the New Year threw a big curve ball into your competitive future when the ASP announced that this year’s world title decider would be held in China of all places. After a flurry of activity between you and the ASP, you decided to boycott the Tour, a decision that has even been written about in the New York Times. In as long or short as you care to share, how did the boycott come about?
CS: When I first received the notice in February 2011 that the deciding event for the World Women’s Longboard Championships would be held in China, I experienced a range of emotions. I was really excited that the women would be able to surf more than one event to decide the world champion but I was not pleased with the last event’s location or being offered a complete “sponsorship” by the Chinese government in order to compete in it.

China has a history of human rights violations that I very much disagree with. The most egregious for me personally, is their One-Child Policy which has been linked to gendercide, increased sex trafficking, forced abortions and forced sterilizations. I have been an outspoken opponent of my own country’s policies with regard to the various wars we are engaged in (beginning in 2001 directly after 9/11) and policies in practice (The Patriot Act, etc.), but as an American citizen, I have the ability to raise my voice in dissent. People who do so in China are thrown in jail, put under house arrest or harassed (like Ai WeiWei or the 48 other individuals who have been criminally detained in China since mid-February). There is a very distinct line drawn between how the “peasants” are treated and how the “urban dwellers” are treated. The Chinese government broadcasts a mask of constitutionality but does not follow its own façade internally.

I have spent the last decade of my life determining a life for myself that is larger than surfing, larger than selling myself out for money and much, much larger than doing what the majority says is a “correct” way of being in my culture and being in the world. The choice I ultimately made came, not from my identity as a surfer, but who I became outside of the surfing arena. For the first time, the persona I had hidden away from the tanned skin, blonde haired, joyous exterior of surfing could no longer upstage the truth of who I had become in the time I spent away from the surfing world. I have turned inside out… and probably because of how long I have kept silent, I let everything that I was out. And this is still happening now.

Ultimately, the decision came down to this: Would I be able to speak to Chinese people who are negatively affected by Chinese government policy if I went to China to compete in the first significant ASP event in China? Would I be censored across the board, by both the surf media and the Chinese media? Or would the platform I had now, as the current world longboard women’s champion be a louder voice? I gambled. The result is that both those in China and those in the surfing world have heard of my choice to a degree I had not expected but had only hoped for.

JG: Did you approach any of your fellow competitors to see if they wanted to join you in the boycott? Has their feedback been more positive or negative in regard to your stance with the ASP?
CS: I did not approach any of my fellow competitors. I felt they had enough on their shoulders trying to make their way in an industry that gave them little. I know what it is like trying to make money at this game as a female longboarder. I felt that this needed to be my choice and I hoped that it would reflect on me only and not women’s longboarding and not my fellow competitors. I have heard from two of my peers in regard to this matter. Both were supportive of my choice for their own reasons. They may not have necessarily chosen the same way I did, but they respected that I made the choice and stood by my convictions. This was far more than I expected and I am beyond thankful to them for reaching out.

As for my other competitors… I just don’t know. Time will tell. I would like to think that someday they will feel comfortable having a conversation with me about this time. I am very interested in their thoughts, for or against my choice. I made a very calculated decision not contacting them and have continually wished them the best of luck, regardless of their choice, stating that I know my peers will represent women’s longboarding beautifully in China. This initially had to be my decision and any feedback had to fall on my head alone.

JG: I personally think if the ASP had decided to go somewhere “different” meaning not the typical places like Hawaii, Australia or California, they should have taken the event to a place that loves surfing and has dedicated decades to the sport, a place like Japan. Not only would it stoke out actual surfing fans but it would bring economic benefits to a country that has been devastated by recent natural disasters. Why do you think the ASP decided to take the tour to China, a country with very, very few surfers?
CS: I think the decision was purely economic. They are holding the event in a Special Economic Zone in China, which gives them special tax breaks, as a foreign business, as well as bringing attention to an island that has been very specifically cleaned up to be the “Hawaiian Island” tourist trap of China. This event has nothing to do with the surfers. They are entertainment only… this event is not for spectators and it is not for the surfers. It is to celebrate a business deal. At no other time in the history of the ASP has a contest of this caliber been run in an environment 1) without a culture of surfing, 2) without a world-class wave. Should women longboarders just be thankful to get what they are given? Or should we ask, why? I have been asking “why?” and for me, none of it adds up… if the ASP cared so much about longboarding, they would have sent an invite to Duane DeSoto and I for the ASP Awards in Australia. Nothing is adding up and I really believe that ASP International is running itself poorly as a business that has no credibility or integrity. I can no longer feel comfortable supporting such an institution.

Cori Schumacher, Cardiff Reef noseride. Surfing photo by Chris Grant, JettyGirl.comNo matter how many fancy press releases, glossy look books or advertorial surf trips are pushed in our faces, sometimes the horizon simply isn’t straight. Photo: Chris Grant/JettyGirl.com

JG: Ever since your boycott of this year’s ASP Tour was announced and you threw off the constraints of “doing what was expected,” you appear to be taking up all sorts of causes and we’ve noticed your writing has been appearing regularly in places like The Guardian and The Inertia. In recent weeks you’ve begun to take on the topic of sponsorships or lack thereof for many female surfers. What’s your take on the current sponsorship situation in women’s surfing?
CS: I think anybody who has known me for long enough has heard me talking about these things ad nauseam. There is nothing new in my rhetoric and, unfortunately, there is nothing new in how the surf industry is running their approach to female surfing either. In fact, I am of the belief that things are getting worse… for both males and females.

Most people will point to money as proof-positive that things are getting better, but if you do a comparative analysis, it soon becomes evident that nothing monetarily has changed… well, except for the companies. Women in 1979 were given 20% of the ASP’s total prize purse. In 2011, they are given 22% of the total prize money on the ASP. People like to talk about how men surf better than women, but the idea that women are competing against men is absurd. Women surf differently than men. Yet, the way they approach surfing is undervalued in some strange attempt at validating why women need to have so much sex appeal. Women don’t surf like men. Who is expecting them to? Why do we expect them to? Why do we want them to? I don’t want to surf like a guy… yet, a woman’s approach to surfing is undervalued, by both women and men. The world needs multiple perspectives… even in surfing.

JG: It seems that the surfers who are throwing a bit of sex appeal into their act are the ones getting the best sponsorship deals. Even though they may be getting the most sponsorship dollars, what do you think is the true cost, if any?
CS: The true cost is that the feminine way of approaching a wave is abdicated to how she looks while she is surfing. How a woman surfs is trivialized by how she looks while she is surfing. I find it incredible how violent the responses of men are when women speak about how they are not impressed by what Nike has done with “Leave A Message”… women are saying that Nike hasn’t done much to empower women and male surfers are tearing their opinions apart. Nothing has changed, really, because the accepted attitude is “if guys like it, it has value” above and beyond anyone (women) else.

Look, I am not saying, nor is any woman saying, that an empowered body image is not sexy. It is so very important that young girls love their bodies, but androcentric surf companies are simply blinded to the subtleties required in this type of empowered advertising. It remains obvious that the advertising revolves, not around empowering young women, but enticing young men. They are using heuristics grounded in sex appeal to sell product. That there are women involved in these projects behind the scenes does not automatically equate to equality or healthy female images in advertising.

Cori Schumacher at Backdoor, Hawaii. Surf photo by Maria Cerda.Cori Schumacher, Oceanside noseride. Surf photo by Chris Grant of JettyGirl.Cori Schumacher off the lip, Oceanside, California. Surfing photo by Chris Grant of JettyGirl Online Surf Magazine.Top: Cori pulls in at Backdoor, photo by Maria Cerda. All others: Cori in Oceanside, photos by Chris Grant.

JG: Picture an 18-year-old surfer girl coming to you for advice. She’s fit, intelligent, ranked highly in contests yet lacks sponsorship opportunities. Her peer is also fit, intelligent, ranked highly in contests but in contrast has a great deal of sponsorship offers. The only difference between the two is a couple of inches of fabric …one wears a fairly standard bikini while the other surfs in a thong. The girl knows if she sports one too, sponsorship dollars will be hers and she’s seeking your advice on the subject. How would you advise her?
CS: Quite simply, and I have done this before, I would ask what the girl wants. Foremost, what does this girl want out of her LIFE. The choice is really the girl’s, yes? If she wants nothing more than to get money and a husband, she is on the right track doing what she is doing, short skirt. If she wants, instead, to have a future of some kind, a future in changing her sport, or in being something beyond surfing, then she better get to school and get serious about her education.

Surfing is such a closed off world. Those who make money and actually control the sport, have educations and are involved in the business of surfing. It seems surfing gives two choices to athletes: “Do what we tell you to or you disappear.” I would encourage more women to go to school, get back involved in surfing and change the entire landscape. This question goes beyond fabric.

JG: Changing topics here …as we mentioned before, you’ve been writing for TheInertia.com recently. Do you think sites like The Inertia are the future of surf media? What do they have to offer that you feel is missing in traditional surf magazines?
CS: I do feel like media outlets like TheInertia.com and JettyGirl.com are the future of surf media. I think it takes a lot of guts to print radically offensive or dissenting opinions than what one finds in the normal surf media. I love that the internet has opened up these channels to voices that wouldn’t ever get the chance to see the light of day otherwise.

There is a lot of control by surf brands through advertising in traditional surf media. This is why dissident media outlets are emerging… people are sick of it. But they don’t want to read the same things they might find in the traditional media. They want to be challenged. Conversations can get heated, but you can really tell when those who are defending traditional media and the surf brands show up… and they are showing up. These media outlets are gaining ground and they are doing so because they are not filtered by money interests. Simple as that… there is a lot of hunger out there for truth. So much so, that when the truth is spoken, even that is sometimes attacked… integrity is more valuable than gold, these days, and viewed with the most cynicism. The extent to which one must be “pure” to have any sort of opinion these days is nearly impossible. Still, people pursue their opinions… and those of accord will align and those who do not, will attack. It is the way of the web, it seems. Our civility runs out at “anonymous.”

JG: Finally, while many surfers tend to gravitate towards typical and even somewhat trendy charities, you’ve chosen an entirely different path by supporting Women for Women. Tell us about the organization and why it’s important to you.
Women for Women InternationalCS: Aristotle believed there to be three basic activities of humans. The first, theoretical, has an end goal of truth. The second, poietical, has an end goal of production. The third, praxis, has an end goal of action. Women for Women is an organization that teaches women how to change their situations for a lifetime. They are given the skills and tools they need while building a network of women who are learning at the same time, that will positively alter the course of their lives. These women, once they “graduate” from the program, transform their communities.

I am actively engaged in the persons I sponsor and I know that they are actively engaged in learning the tools of their freedom. I understand this because I have sought education and have felt the impact this education has had on myself. Everything has its place and this is where I feel pulled. These women will change more in their lifetime than I can in mine, given their connections with their communities. I have the ability to support their education. I believe in them… I am not looking for a charity that bolsters my ego. I am looking for real change… fundamental, root shaking change. These women represent that type of change. I want their eyes to transform from the dead I have seen into the light of belief, the knowledge that they can absolutely transform the community they live in.


Cori with her wife, Maria Cerda

JG: Thank you for your time Cori and please accept our deepest apologies for this long delayed interview. In closing, we know you’ve given sponsorships a pass but is there anyone you’d like to thank or give a shout out to?
CS: Thanks Chris, for you commitment to JettyGirl.com. Thank you to my wife, who has more patience than anyone I have known with me other than my parents… and I don’t deserve her love. And thank you to every person who reads these words who is not defensive but who finds in themselves something that works, that inspires and that they can take to transform in their own lives for the betterment of someone else.

I walked away from surfing because I didn’t think I could make a difference in the world as a surfer… I underestimated what surfing was and is. Surfing made me what I am. I only hope I can give back in the way that it expresses itself through me. For good or for bad, I am a part of surfing and it is a part of me…


Photo Credits: MARIA CERDA & CHRIS GRANT/JETTYGIRL.COM

Additional Resources:

Women for Women International
Cori Schumacher on TheInertia.com
Cori Schumacher in the New York Times
Hawaiian Pro Designs, Surfboards by Donald Takayama

Special Thanks: to Girls4Sport for their support of this JettyGirl.com feature!


Forever In Our Hearts. Remembering Diane Sanders. A Tribute From Her Friends.

Diane Sanders and Jeannette PrincePictured: Diane Sanders on the left, spending time with her good friend, Jeannette Prince.

On December 14, 2009 Malibu’s Mama, Diane Sanders passed away after battling a rare form of breast cancer. Our paths never crossed in real life, only over the internet, but from everything that everyone has told us about her, Diane was a Malibu legend who touched the hearts and lives of everyone she met. Our plan with this tribute is to just let it grow at its own pace. If you’d like to leave a message, short or long, simply email it to me at chris@jettygirl.com …and it doesn’t have to be a one-time thing either, write us anytime and we’ll add your thoughts to the site. Feel free to send along photos if you wish (with a caption if possible). We felt that today, Diane’s birthday, was a fitting start to Forever In Our Hearts.

Thank you for sharing with the world what Diane Sanders meant to you…

(Note: Diane died from a rare form of breast cancer known as Triple Negative. To find out more about this form of cancer or to give a donation to help find a cure, please visit the Triple Negative Breast Cancer Foundation.)

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Posted on July 3, 2011 by Cori Schumacher [Originally written on June 15, 2010]
For Lady Di: “Diane had a way of making you feel important, a part of a larger dynamic and that you had a job to do just by being yourself and being present. She always had her eye out for female longboarders, especially those of us who grew up competing in the coalition contests in the early ’90s. She rallied behind women’s longboarding at every opportunity and was an integral part of where we are today. I stopped and listened any time that gem of a lady opened her mouth because inevitably, something sage was being said. I’ll miss you, Diane, tremendously, but your spirit will persist as long as ladies glide in the ocean. Thank you for every word, all the support and for being you. I love you.”

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Posted on June 10, 2011 by Jeannette Prince
“Was just thinking about Diane… I appreciated her friendship and always enjoyed watching her surf. WHAT A GREAT SHREDDER SHE WAS… THE MALIBU QUEEN!”