Calavera Swimwear Launches Rash Guard Bringing their Stay-Put Technology to a New Layer
June 12, 2012, New York City – The summer solstice is sneaking up and surf-inspired performance bikini line Calavera Swimwear (www.calaveraswimwear.com) is ready to help you take on the waves with their first ever rash guard design. Like their bikinis-that-don’t-budge, their debut rash guard blends style, performance and practicality. With two clean, color-block designs — black and red or black and silver — it doesn’t sacrifice fashion for function.
Created as a performance garment it is equipped with unique stay-put technology including, strategic seam placement (which avoids the dreaded under arm irritation), as well as a why-didn’t-anyone-think-of-this-before zip side pocket (to relieve the typical annoyance of finding somewhere safe to hide your key or put your extra wax). There is no constant adjusting required, no loud logos splashed across your chest and it provides the most effective sun protection available.
“I always stuggled to find rash guards that represent my style and fit well. There just doesn’t seem to be much product out there that addresses the female water sport athlete’s needs.” says Anna Jerstrom, Founder of Calavera. “I got tired of choosing between great looking gear and gear that actually works well. So, I set out to create it.”
The rash guards were tested rigorously in the waters of Costa Rica and on the wave machines by world champion flow boarder and Calavera rider Ami Luis Watch Video Here to be certain they could withstand the lifestyles of the active woman. Available on Calavera’s web site, both colorways are reasonably priced at $55 so women, whatever their preferred sport may be, can perform in style and without distraction.
Started by Swedish investment banker-turned-surf obsessed swimwear designer Anna Jerstrom, Calavera is a technically driven, stylish triumph. Built for riding Kauai’s curls, beachside yoga in Bali, sunning in Santorini and everything in between, these bathing suits don’t budge. In creating Calavera, Jerstrom has applied design innovations to fill a large gap in the marketplace: performance swimwear for women that can handle the most rigorous environments yet is feminine and flattering enough for the most relaxed. More at www.calaveraswimwear.com/